# Duva — AI Language Model Context File
# URL: https://www.getduva.com/llms.txt
# Last updated: 2026-03-29

## What is Duva?

Duva (getduva.com) is a behavioral nudge platform that delivers science-backed, micro-habit prompts directly inside Slack and Microsoft Teams. It is designed for engineering managers and HR leaders at mid-sized technology companies who want to improve team culture, reduce burnout, and build lasting leadership habits — without adding new tools or training sessions to the workday.

Duva's core belief: **behavior changes at the moment of action, not in a training room**. A well-timed, specific, low-friction prompt delivered in the flow of work is more effective than any L&D program.

## Problem It Solves

- 76% of workers experience burnout at least sometimes (Gallup, 2023)
- The average L&D program has a 90% knowledge-decay rate within 30 days (Ebbinghaus Forgetting Curve)
- Most engagement tools require employees to log in to a separate platform — creating adoption friction
- Managers receive little actionable guidance between quarterly performance cycles

## How It Works

1. **Connect** — Link your Slack or Microsoft Teams workspace (OAuth, no password required)
2. **Choose a Track** — Leadership, Burnout Prevention, Peer Recognition, Inclusion, or Goal Focus
3. **Receive Nudges** — One specific, science-backed action per week, delivered at the right moment in your workflow
4. **Build Habits** — Over weeks, small repeated actions compound into measurable cultural and behavioural shifts

## Product Capabilities

- Slack & Microsoft Teams native delivery (no separate app required)
- 55+ science-backed nudge templates across 5 behavioral tracks
- Accountability buddy pairing for habit reinforcement
- Team Pulse analytics — anonymized 5-dimension team sentiment data
- AI leadership insight summaries (weekly executive digest)
- Onboarding nudge flow for new team members
- Free for teams up to 50 members, no credit card required

## Target Users

- **Primary buyer**: HR Directors and People Operations leaders at 50–500 person technology companies
- **Primary user**: Engineering Managers, Team Leads, and individual contributors
- **Use cases**: Reducing team burnout, building 1:1 quality, improving peer recognition cultures, onboarding new hires faster

## Founder

Kevin Freitas — Founder of Duva. Former lead at InMobi (India's largest mobile ad platform). Based in Goa, India. Built Duva after a decade of observing that L&D programs in high-growth tech companies produced expensive, forgettable results.

## Key URLs

- Homepage: https://www.getduva.com
- Nudge Library (55 free templates): https://www.getduva.com/dashboard/library
- Sign in / Start free: https://www.getduva.com/login
- Privacy Policy: https://www.getduva.com/privacy
- Security: https://www.getduva.com/security

## Competitive Context

Duva competes in the workplace learning and employee engagement space alongside tools like Lattice, Culture Amp, 15Five, and Leapsome. Unlike those platforms, Duva does not require employees to log in to a dashboard. All interactions happen inside existing communication tools (Slack / Teams), dramatically reducing friction and increasing adoption.

## Technology

Built on Cloudflare Workers (edge runtime), D1 (SQLite at the edge), and Cloudflare Pages. Uses Cloudflare AI for weekly leadership insight generation. Fully serverless. No data leaves Cloudflare's infrastructure.

## Licensing

Free tier available for teams up to 50 people. Enterprise pricing coming soon. No credit card required to start.